Monthly Archives: October 2019

Big Data and How It’s Used

Big Data. It’s a term that has been thrown round freely in recent months. It refers to datasets that are so large that they become awkward to work with. On the face of it, that statement may make big data unappealing, however, if used correctly the value of this data is second to none. This article will examine big data and the impact that is will have (or is having) on marketers around the world.

What is Big Data?

As I mentioned earlier, Big Data is a term that refers to a data set (or data sets) that is awkward to work with due to its size, complexity or rate of growth. For a data set to be considered ‘Big’ it usually has to exceed 50TB in size; although in some, complex cases, the size has been known to rise to multiple petabytes. To put that in perspective, one petabyte is the equivalent of 1 million gigabytes.

In recent times, Big Data has become somewhat of a buzzword. The reason for this isn’t that it’s a new concept or a recently discovered resource, but that that it is only recently that technology has developed far enough to let us handle the data in an intelligent, insightful way.

Now that we can handle, analyse and interpret the data though, it can be used in many ways in many different industries.

The scale of Big Data

Big Data is large and so varied that – depending on the dataset – it can have more or less an infinite amount of uses. In part this is due to the world we live in being so vastly data filled.

Modern social media platforms illustrate this point perfectly. Well known micro blogging site Twitter clocks up around 12 terabytes of data per day, when you consider that this comes solely from mounds of 140 character ‘tweets’, it truly is remarkable. This data is then interpreted and analysed to form the basis of product sentiment analysis and eventually, product improvements.

They handle even larger datasets at Facebook. Facebook collect in excess of 500TB of data each day. This data consists of status updates, likes, photo uploads and all other interactions.

On a bigger scale, it has been estimated that 90% of that data in the world has been collected within the last 2 years. That means that there is more data concerning the period between 2010 and 2012 than there was the 1000 years prior.

So there’s no disputing that the data exists, but once you have it, what can you do with it?

Using big data

Unsurprisingly, it’s is big business in the business world. In the world of business intelligence, data can usually be separated into one of two groups. The first group is transactional data. Transactional data is data collected around events such as online shopping, user journeys and logistics. The second group is interactional data. Interactional data is data collected around interactions between people. Think social media profiles, videos and photos. The social media example above is a perfect example of interactional data.

The vice president of Infrastructure at Facebook – Jay Parikh – (relatively) famously said ‘If you aren’t taking advantage of big data, then you don’t have big data, you just have a pile of data.’ So what can it be used for?

Big data is becoming a big way in which businesses can outperform their competitors. Case studies have shown that it can be used to increase market share, increase operating margin and increase return on capital invested.

It can be used to improve a product or service as well. Companies can analyse how a product is being used, who’s using it, what they think about it and what they’d change.

Perhaps most scarily, big data can be used to find out about you. What you like, don’t like, where you’ve been and much much more. All of this can then be used to target ads and sell products. Consumer information is worth a lot of money as well, if sold, it can fetch hundreds of thousands of pounds worth of money. Why do you think Facebook is free?

That really is just the tip of the iceberg, there is so much more that is possible.

More accessible

Big data used to be the exclusive resource of large enterprises with large sets of data and near infinite computing resource. Now that isn’t the case, now SME’s and smaller organisations can make use of big data thanks to cloud computing. Big Data analysis is now available as a service, which makes it more accessible to the masses as there is no longer such a large initial capital outlay.

This levels the playing field between small and large business to some extent because now, if you have the data, you can use it.

How to Extend the Battery Life of your Laptop

There are many tips out there on how you can extend the battery life in your laptop. Some are common knowledge and some may not be common knowledge but you can find them on any website that deals with laptops and laptop batteries. Then there are the more involved and somewhat in depth tips for most computer novices out there. These may require some extensive computer knowledge to accomplish and/or a friend that has a master’s degree from Harvard in laptop batteries. So, what is the average day to day laptop user supposed to do to reap all the benefits of laptop battery life longevity? First let’s look at the common tips that are sucking your laptop’s battery life down to a lifeless casing.

  • Try making your screen dimmer. The brighter your screen is set for the more the internal workings of your beloved laptop have to work which          means the battery life will suffer
  • Minimize background processes again less work for the laptop and less work for the battery
  • Don’t use your CD/DVD drive
  • Disable the wireless antenna when not in use.

So, there are the basic tips to extend your laptops battery life that everyone can do own their own at home with parental supervision (Disclaimer: parental supervision may or may not be necessary depending on the person in question).
Now, let’s look at the more challenging ways of extending your laptop’s battery life. The first thing that needs to be done is to get more use out of your battery in between charges. The fewer times the battery needs a charging the more it adds on to the life of the battery. The best way to do this is to reconfigure your hard drive, considering your hard drive is taking up lots of the battery’s energy. Another way is to turn off all unused ports and components such as Ethernet and the HDMI port.

Now let’s look at way to extend the batteries life. Batteries hate to be overheated and with the amount of hours we all spend on our computers each day everyone should invest in a cooling fan. You can also remove the battery when your laptop is plugged in to the AC outlet and make sure your laptop is stored in a clean area free of dirt and debris.

Utilizing Security Technology

It is truly incredible to think of all the new technology that has been made readily accessible to us in the last decade. With a simple click of a button or a touch of a screen, information can be viewed, business accomplished or even speaking to others in distance countries is all achievable. With these advanced functions, there sadly exists people who use this type of technology for their own advantages and security breaches are much harder to stop. While the development of security technology works to block and forestall such security issues, there always exists the likelihood it will happen. Whether looking for a complete system to monitor and track activity in a business or just a small way to ensure that a home is secured when the owners are absent, it is best to use the most recent advances in security technology available.

A camera system is one kind of technological advancement. These have already been used for decades, but the quality of the picture, the ability to sense motion, and other functions have been improved and developed in order to produce a high quality monitoring system. Outdoor models of cameras have been created to be set up around the perimeter of any building and remain discreet. Questionable activity can be reported even before the criminal has the chance to access the building. Those who maintain the monitoring systems then have greater capabilities of responding and getting to the criminals in time to take them to justice. Furthermore, there are indoor cameras which could be installed in the corners or strategic regions throughout an entire building. By doing this, individuals and companies are better able to see what has gone on inside a building of any type as well as who did it. From there, should there be a breach in security, a tape can be reviewed and appropriate action be taken.

When it comes to security around and in buildings or homes, camera systems are not the only kinds of security available. In addition to this security technology are techniques to store video footage electronically and monitoring systems that are connected to a network so that problems are easily reported and identifiable. Many more advanced systems will link the options from one system to others. Some great benefits of these technologies are enhanced when individuals and organizations customize the systems and the accessories that are also available. To see what exactly is going on and when, this technology can be accessed from any location usually with multiple devices. Through the use of each of these items, a different amount of security is added and it is far more likely that those who are caught on camera or within the system will be identified. This helps to secure possessions or inventory, family members or employees, and the well-being of all who work or reside in these areas.

To be able to have greater confidence in your security system, it is always advisable to talk with an accredited company who specializes in security monitoring. They can provide assistance and expertise as to what types of security technology would work best for those that are looking for protection in addition to information and services to utilize that technology as best they can. Consequently, finding the right level of security for any company or home is easy, efficient, and useful.

The New iPad’s Quad-Core Graphics Processor (Stronger, Faster, Better!)

Following the unveiling of the new iPad’s Retina Display, Apple onstage execs wowed every person by confirming lengthy operating rumors that the new iPad will run a brand new dual-core A5X processor with quad-core graphics. Apple stated the A5 chip is “twice as fast” as Tegra three and also has quadruple the efficiency.. This made every technical butt-sniffing invites to sell old iPad fast.

The older iPad two came with an A5 processor which included a dual core graphics processor and 512mb of RAM. The graphics processor takes care of all of the display functions while the primary processor handles all the other functions. Now, the new iPad has a processor known as the A5X – an update on the A5, but nonetheless a dual core processor. Nevertheless, the onboard graphics processor is now a quad core.

Apple is focusing on the GPU since it wants to devote all the chip true estate it can to transistors that push an amazingly pixel-dense display–which crams a resolution of 2,048×1,536 into a 9.7-inch display. This resolution improvement offers four times as many pixels as the earlier iPad had, which can be a taxing process for any unit. The new quad core graphics processor tends to make this much more manageable.

A rough analogy might be created of a high-end gaming rig. If you are playing Crysis: Warhead on, let’s say, a 2,560 x 1,600 display, you will need an effective graphics chip like NVIDIA’s GeForce GT 500 series. Without it, everything slows to a crawl.

The new A5 chip carries an elevated cache along with a slightly elevated clock speed to increase the iPad 3’s efficiency and allow the new hardware to run smoothly. The intriguing reality is the fact that although the RAM has been elevated from 512MB to 1GB, it is no longer on the processor chip but is on the other side of the unit. It has been speculated that this could possibly be a way to keep away from issues with overheating.

So will the new Retina Display and enhanced quad core graphics be worth upgrading from the iPad one or two towards the new model? Yes, certainly! The new iPad’s high resolution will permit HD films and videos to be played. Photographs will likely be crisp and clear. Ebooks are also more likely to become a lot clearer to read and there are an excellent lot of apps that are getting upgraded to make the most of the new processor and new display. Apple may be in for selling iPad like hotcakes this year.

The new graphics processor brings rewards beyond just the screen display. The new iPad’s rear camera can now shoot video in 1080P high definition, and permits on board editing in iMovie as opposed to possessing to transferring it back and forth from your computer or Mac. Also you can acquire the newest version of Apple Television to be able to get AirPlay streaming at 1080P.